PizzaBot

PizzaBot

This project was carried out as part of a UX/UI design training. PizzaBot is a mobile application that allows ordering pizzas prepared by robots, using local products from regional partners.

Context

Objectives

• Design an attractive and optimized landing page to attract users.
• Develop the user interface of an intuitive and engaging mobile application.

My role

• UX Design: user research, feature definition, creation of user flows.
• UI Design: color and typography selection, creation of graphical interfaces.
• Branding: development of a consistent visual identity for PizzaBot.
• Prototyping: design of an interactive prototype with animations.

Process

Research & Inspiration

• Analysis of competitors to identify differentiating points and best practices.
• Exploration of color palettes and typographies aligned with PizzaBot's modern and technological identity.

Feature Definition

• Use of the MoSCoW method to prioritize essential (Must Have) and optional features.
• Definition of the user flow to map the key navigation steps in the application.

Wireframes & Mockups

• Low-Fi and High-Fi wireframes: initial sketches and detailed versions of the application screens and landing page.
• Use of Figma to develop graphical interfaces and build an interactive prototype with animations.
• Creation of various interactive components such as radio buttons, sliders, etc.

Conclusion

Challenges

• Creating simple and fluid navigation despite the multiplicity of features.
• Finding a balance between a modern design and an interface accessible to all users.
• Optimizing animations for an immersive but non-intrusive user experience.

Results & Learnings

• Complete experimentation of the mobile application design process, from ideation to the creation of an interactive prototype.
• Development of advanced prototyping skills, particularly for animations and interactions.
• Strengthening my ability to manage branding and user interface projects in a consistent manner.